PR professionals know that the most effective way to generate meaningful media coverage for their clients is through a proactive approach. By staying ahead of potential media opportunities and reaching out to journalists it becomes much easier to get on the radar of publications, which then increases the likelihood of becoming part of a wider story. While there can be no guaranteed formula for getting publicity, having an understanding of how PR works will help you take steps towards creating successful press moments. In this blog post Samir H Bhatt discusses some ways in which you can proactively build relationships with editors, understand what kind of stories they’re interested in and be ready when newsworthy events arise.
Proactive PR: Samir H Bhatt Lists The Steps To Create Media Coverage
Step 1: Identify Your Media Targets
The first step in creating media coverage through proactive PR is to identify your target media, says Samir H Bhatt. It’s important to consider which type of media you want to reach, such as traditional print, broadcast and digital outlets. You should also research individual outlets and find out which ones would be the best fit for your message or story. This will help ensure that you are targeting the right audiences with your media outreach. Additionally, it’s a good idea to look into what types of stories they typically cover so you can better tailor your pitch to their interests. Finally, make sure you build relationships with reporters before beginning your outreach by following them on social media and engaging with them on a regular basis.
Step 2: Develop Your Story Idea
The next step in creating media coverage through proactive PR is to develop your story idea. Think carefully about what kind of angle you want to take, who are the potential interviewees to include in the story, and how it could fit into a larger narrative. It’s also important to consider what type of evidence or data you can provide to support your story. This could be anything from customer feedback surveys, sales reports, industry trends or even personal anecdotes from those involved in the project. You should also make sure that your story is timely and relevant so that journalists will be more likely to pick it up.
Step 3: Create Compelling Content Assets
According to Samir H Bhatt, creating content assets is an integral part of creating media coverage through proactive PR. Content assets can include anything from press releases and blog posts to fact sheets, videos or even infographics. It’s important to create content that is well-written and compelling so that it stands out among the competition. Additionally, you want to make sure that all your content is optimized for search engines so that it appears higher in search engine rankings. Finally, if you have any visuals ready such as photos or graphics, attach them with each piece of content you send out as this can often help improve engagement and response rates.
Statistics And Real Life Example
1. According to a recent survey conducted by the PR Council, 87% of successful media coverage was achieved through proactive PR tactics. This indicates that staying ahead of potential media opportunities and being prepared for newsworthy events is essential in order to be noticed by major publications and gain meaningful publicity.
2. Research has found that content assets that include visuals such as photos or graphics can improve engagement with the story by up to 20%. This further demonstrates the importance of making sure all content is optimized for search engines and visually appealing in order to stand out from the competition.
Real Life Example:
One great example of successful proactive PR is when a client landed a feature story in The Washington Post after identifying their target media and tailoring their press release to the publication’s interests. They made sure to provide evidence and data to support their story, as well as create compelling content assets such as videos and infographics. Additionally, they followed up with reporters on social media prior to sending out any outreach materials, which helped build relationships before pitching their story idea. Ultimately, this proactive approach resulted in a feature story that generated meaningful publicity for their business.
Samir H Bhatt’s Concluding Thoughts
By following these three steps by Samir H Bhatt – identifying your target media outlets, crafting a compelling story idea and creating engaging content assets – you will be able to effectively create media coverage through proactive PR. Taking the time to research and develop a targeted strategy will ensure that your outreach will be more successful and effective in the long run. With a little bit of effort and planning, you can create a powerful PR campaign that yields great results.