If you’re like most business owners, you’re always looking for ways to drive more traffic to your e-commerce store. After all, the more people who visit your site, the more chances you have of making a sale! In this post, Samir H Bhatt of SHB Advisors shares some tips that should help increase traffic to your e-commerce store in 2022. Read on to learn more.
Ways To Drive More E-commerce Store Traffic, By Samir H Bhatt
Optimize Your Website For Organic Search
As the first step on your journey to drive more e-commerce store traffic, Samir H Bhatt recommends making sure your website is designed for search engine optimization (SEO). This means using keywords and phrases throughout your site that potential customers are likely to search for. Use these keywords in your titles, descriptions, product names, and blog posts. Utilize tools like Google AdWords Keyword Planner to research which keywords are most popular among shoppers in your industry.
Invest In Paid Search
Another way to increase traffic to your e-commerce store is to invest in paid search ads, such as Google AdWords or Bing Ads. Paid search ads will appear at the top of the search results page when someone searches for a keyword that you’ve selected. These ads can be costly, but they’re also highly effective in driving traffic to your site.
Engage In Social Media Channels
Social media is a great way to connect with potential and current customers. Create profiles on popular social networking sites like Facebook, Twitter, and LinkedIn. Use these channels to promote your e-commerce store, share blog posts and product information, and engage with customers.
Work With Influencers
An influencer is someone with a large following on social media or another online platform. Partnering with an influencer can help you reach a larger audience and drive more traffic to your store. Look for influencers who have engaged audiences in your industry and reach out to them about working together.
Write Blogs Or Articles
Blogging is a great way to drive traffic to your e-commerce store. Share helpful, informative, and engaging blog posts on your website, and be sure to include links back to your products or services. You can also write articles for other websites and include links back to your store in the author bio section.
Drive Awareness With Public Relations
Public relations is all about generating positive media coverage for your business. One way to do this is by reaching out to journalists and bloggers who cover topics related to your industry and offering them story ideas or product samples. You can also hold press events or sponsor charitable causes to get your business’ name in the news.
Use Retargeting Display Ads
Retargeting is a form of online advertising that allows you to show ads to people who have already visited your website. These ads can be highly effective in driving traffic back to your store, and they can be customized to target specific customers or customer segments.
Make The Most Of Email
Email is a great way to keep in touch with current and potential customers, according to Samir H Bhatt. Send out regular newsletters with information about new products, sales, and promotions. You can also use email to drive traffic to specific pages on your website, such as product pages or landing pages.
Increase Reach With Affiliate Ads.
Affiliate ads are a type of advertising where you pay a commission to third-party websites for every sale that they generate for your business. This can be a great way to reach new customers and drive traffic to your e-commerce store. Look for websites that are popular with shoppers in your industry and reach out to them about becoming an affiliate.
Samir H Bhatt’s Concluding Thoughts
According to a recent study, as much as 87% of customers will go online to research products before they buy. If your ecommerce store isn’t one of the sites they visit, you’re losing out on sales. Resort to the steps that Samir H Bhatt has mentioned above to drive more e-commerce store traffic.